Target과 Shopify, Target.com에서 소비자들이 확장된 상품을 발견하고 쇼핑할 수 있도록 파트너십 체결

파트너십을 통해 새로운 브랜드에게 성장 기회를 제공하고, 리테일러의 초청 전용 제3자 온라인 마켓플레이스인 Target Plus의 상품을 확장할 예정
선별된 Shopify 판매자들의 제품이 온라인과 전국의 Target 매장에 함께 선보일 예정

미네소타주 미니애폴리스, 2024년 6월 24일 /PRNewswire/ -- Target Corporation(NYSE: TGT)은 오늘 글로벌 커머스 플랫폼 Shopify와 파트너십을 체결해, 리테일러의 제3자 고도로 큐레이션된 디지털 마켓플레이스인 Target Plus에서 Shopify의 인기 판매자들과 그들의 제품을 선보일 예정이라고 발표했다.

 Shopify와의 새로운 파트너십은 True Classic, Caden Lane 등과 같은 신선하고 트렌디한 제품과 브랜드의 엄선된 구색을 통해 Target Plus를 확장하여, 소비자들에게 합리적인 가격과 탁월한 품질로 탐색할 수 있는 더 많은 옵션을 제공할 것이다. 또한 Target은 향후 수개월 내에 선별된 판매자들의 제품을 실제 매장으로 가져오는 Shopify와 협력하는 최초의 대형 리테일러가 될 예정이며, 쇼핑객들에게 더 많은 새로운 브랜드를 발견할 기회를 제공할 것이다.

미국의 Shopify 판매자들은 Marketplace Connect 앱을 통해 Target Plus에서 온라인 판매를 신청할 수 있다. 이 앱은 판매자들이 Target Plus와 같은 주요 마켓플레이스에서 주문을 원활하게 판매하고 관리할 수 있게 해준다. 

Target의 최고 고객 경험 책임자인 Cara Sylvester 부사장은 "Target Plus는 소비자들이 우리가 신뢰하는 공급업체의 제품 컬렉션을 탐색하도록 초대하여, 그들이 Target의 차별화된 사랑받는 브랜드 구성의 일부로서 우리의 상품 구색을 자신 있게 쇼핑할 수 있도록 한다"고 말했다.

Shopify의 사장 Harley Finkelstein은 "고객이 있는 모든 곳에 있는 것은 판매자들에게 기본적인 것이며, 세계 최고의 소매 운영 시스템으로서 우리는 브랜드들이 최고의 채널에서 고객에게 직접 판매하는 것을 더 쉽고 접근 가능하게 만든다"며 "Target과의 파트너십은 Caden Lane, True Classic과 같은 고성장 브랜드들이 수백만 명의 새로운 충성 고객에게 다가가고 사업을 한 단계 더 발전시킬 수 있도록 돕는다"고 말했다.

Target and Shopify Partner to Help Consumers Discover and Shop an Expanded Assortment on Target.com

• Partnership will bring growth opportunities for new brands and expand the assortment on Target Plus, the retailer's invite-only, third-party online marketplace
• Select Shopify merchants will feature both online and in Target stores nationwide

MINNEAPOLIS, June 24, 2024 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced a partnership with global commerce platform Shopify to offer a selection of its popular merchants and their products on Target Plus, the retailer's third-party, highly curated digital marketplace. The new partnership with Shopify will expand Target Plus through a hand-selected assortment of new and on-trend products and brands like True Classic, Caden Lane and more, giving consumers even more options to explore at affordable prices and with exceptional quality. Target also will be the first mass retailer to work with Shopify to bring select merchants' products into its physical stores in the months to come, offering shoppers even more new brands to discover. 

Shopify merchants in the U.S. can apply to sell online on Target Plus through Marketplace Connect — an app enabling merchants to seamlessly sell and manage orders on leading marketplaces like Target Plus. "Target Plus invites consumers to explore a curated collection of products from vendors we trust, so they can shop our assortment with confidence," said Cara Sylvester, executive vice president and chief guest experience officer, Target. "Our partnership with Shopify extends the breadth of thoughtfully designed and affordable items available to discover and enjoy as part of Target's distinctive mix of brands shoppers love." 

"It's table stakes for merchants to be everywhere customers are, and as the world's leading retail operating system, we make it easier and more accessible for brands to sell directly to their customers on the best channels," said Harley Finkelstein, president of Shopify. "Partnering with Target helps high-growth brands like Caden Lane and True Classic reach millions of new loyal customers and take their business to the next level."  

More on Target Plus  
Launched in 2019, Target Plus has helped consumers discover a thoughtfully selected assortment of new products that reflect the quality and value they expect from Target. The retailer's team of curation experts helps grow its assortment on Target.com quickly by adding trending, premium, direct-to-consumer and national brands consumers know and love. This continues today, as the Target Plus marketplace features more than 2 million products from brands like Ruggable, Crocs, Maui Jim, Timberland and more, ranging from home and sporting goods to apparel, from more than 1,200 partners chosen by Target's in-house team to complement its existing assortment.  

New brands, same amazing savings
Another compelling perk of shopping Target Plus brands on Target.com is that consumers can apply their favorite Target perks, like 5%* off with a Target Circle Card, free shipping with orders over $35, and free returns, in the same trusted environment they already know and love. 

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center. 

*Restrictions apply. Subject to application approval and identity verification. See Target.com/CircleCard for program rules and details.